Timeline

ANDIATA EARLY COLLECTIONS FROM THE 90S

The 1990s was Nokia’s golden age and business attire thrived in Finland. There was a significant surge of popularity in women’s business attire. Andiata became known for Tarja’s designs that were stylish, feminine and functional. This principle is still at the heart of the brand and with Tarja’s impeccable eye for detail and expertise in tailoring, Andiata’s tailored pantsuits rose in popularity.

Timeline

VATEVA FASHION FAIR 1992

In 1992, Andiata took the first steps towards international business after attending the Vateva Fashion Fair in Helsinki. This was an important event for the brand and Andiata got its very first customers outside of the domestic market.

Timeline

GLORIA FASHION AWARD 1998

In 1998, Tarja Rantanen was awarded the valuable title of Gloria Fashion Award. It is a prestigious award and gives praise to Finnish work. The jury highlighted the great quality and timeless clothing in Tarja’s designs.

Timeline

GOLDEN HANGER AWARD BY THE FINNISH FAIR CORPORATION

Andiata and Tarja Rantanen were awarded the annual Golden Hanger Award in 2002. The jury was unanimous in its decision and thought that Andiata fulfilled every criteria: the collection is of high quality, functional, in the spirit of the time, a good value for money, and exportable. The Golden Hanger was given by Gloria magazine, the Finnish Trade Fairs, Stockmann and Muoti-Vateva.

Timeline

THE VEUVE CLICQUOT BUSINESS WOMAN AWARD

When Andiata celebrated its 25th birthday in 2011, Tarja was awarded the prestigious Veuve Clicquot Business Woman Award for highly successful, courageous career women in business.

”Rantanen has shown innovation by constantly renewing its product line and keeping its products at the forefront of industry development. This can only be achieved through ongoing dialogue with employees, customers and other stakeholders and collaboration without unnecessary hierarchy. The company’s operations are financially sound and profitable”, the award committee explains.

Timeline

THE FIRST ANDIATA BRAND STORE IN HELSINKI

2006 was a big year for Andiata and the first brand store opened in Helsinki on a central location on Aleksanterinkatu. It was a bold move, but it paid off, as more customers discovered the brand. In 2013, a new Andiata brand store opened in Tampere on Tuomiokirkonkatu 2.

Timeline

ANDIATA BRAND STORE IN ESPLANADI

In 2015, the Andiata flagship store moved to a new magnificent location from Aleksanterinkatu to the best spot in Helsinki on the North Esplanade.

Timeline

EVOLVING DIGITALLY: E-COMMERCE

It has always been important for Tarja to constantly develop the company. As the world changes and innovation and technology evolve, Andiata opened its own online store in 2014. The following year the brand started to seriously invest in selling its products online.

Timeline

STORE IN PARIS

Tarja’s long-term dream of opening a store in Paris came true and in 2019 Andiata opened its first international brand store on a central location on 68 rue Bonaparte in the 6th district of Paris.

Tarja works as Andiata’s Head Designer and CEO and nowadays Matilda works alongside her mother.

Timeline

MOVING FORWARD – ANDIATA BRAND STORE FINDS NEW HOME IN KASARMIKATU

The 35th anniversary has also been a time of great changes. In the summer of 2021, the Andiata brand store moved to a new location on Kasarmikatu on the south side of Esplanadi Park in Helsinki.

Timeline

NEW ANDIATA STORE IN PARIS

Andiata continues to grow in the international market and in summer 2022, a new Andiata brand store will open in the heart of Paris on the same street as the previous store. This is the beginning of another exciting new chapter for Andiata.