Andiata is a family business – now continuing to a second generation. The different perspectives of a mother and daughter create a well-balanced take on to the whole brand in terms of design and business. The love and passion of a family is truly the most unconditional dedication a brand could have.
Head Designer & CEO of Andiata
Tarja Rantanen established her own fashion brand, Andiata, in 1986 in Helsinki, Finland. Tarja wanted to empower women by creating feminine yet modern garments fitting all ages. She is known for her hard working spirit and meticulous taste, which are the most valuable qualities in the fashion industry. The determination led Andiata into being one of the top business fashion brands in Finland. Tarja’s impeccable eye for color and fit landed her some of the most prestigious fashion awards in Finland – the highly distinguished Gloria fashion Award in 1998, the Golden hanger Award in 2002 and the Veuve Clicquot Business Woman Award in 2011. Her dedication and passion remains as the heart of Andiata -inspiring all entrepreneur women to pursue their dreams.
CEO Assistant of Andiata
The connection to fashion started when she was just an infant sleeping on top of Andiata’s fabric piles. Her path led to the center of fashion – Matilda recently graduated from a prestigious fashion marketing school in Paris and is now taking more responsibility in their family business. International atmosphere influenced Matilda a lot with her values and visions in the clothing industry. Step by step her youthful visions are recreating the image of the brand though holding on to the core identity of Andiata. Alongside with her mother, they continue to inspire each other by creating every garment together with love.
Kultainen vaatepuu Award by the Finnish fair corporation in 2002
Gloria Fashion Award in 1998
Veuve Clicquot Business Woman Award in 2011