Spring / Summer 2018
By the sea
Helsinki is where everything started and it is still one of the strongest sources for inspiration, as it’s a beautiful seaside city with a perfect balance of nature and a rural life.
Our SS18 catalog was shot in the center in an architecturally stunning location, Löyly. The wood combined with the blue sea was the perfect backdrop for this light, fresh and modern collection.
Spirit of Summer
This neutral tones theme bring the spirit of summer to your looks. Start with a pair of flared pants in a beige tone, add a light top, then layer with a drapy trench to give your look a classic touch. A few modern accessories will finish it off in style. This season’s suits come in neutral beige
and brown tones. Tuxedo style jacket with drapy pants and a delicate strap top is a comfortable yet fashionable outfit for the office. Choose the ruffeld maxi length dress in paisley print and a short biker jacket to create a more romantic mood.
Breezy cottons, nautical stripes, white denim – the simple pleasures of a seaside getaway. Loose fit tunics and soft knitted pants create a new luxurious weekend outfit.
Wear this look at home or when travelling in style. Wear a cotton tunic with broderie anglaise or printed ruffle blouse with cropped white jeans for a relaxed summer city look.
PRETTY IN PINK
This pink theme centers around an ultra-feminine sensibility, so there’s no point in shying away from frills and flounces. Instead, embrace them with ruffled blouses and skirts. Wear the feminine millefleurs print skirt or dress with your heels of choice, cute cardigan and an uplifting splash of bright lipstick.
Choose a tweed jacket and lace detailed top and wear with modern white cropped jeans. Add a pink shade necklace for elegance. The combination of sorbet and fuchsia brings the bright and bold spirit of summer.
The best vacation looks are the most timeless.
Nothing spells summer style like an all-white look. Add sunkissed skin for maximum impact.
Wide leg culottes paired with a vest are a new classic. Go for an all-white look or mix and match black and white. Make an entrance with the off-shoulder flowery maxi dress.